Each individual family, then, does almost as well with a good rule of thumb as it would with perfect rationality—close enough to make perfect rationality an irrational goal. But now comes Akerlof’s big insight: “near-rational” behavior and perfectly rational behavior have very different implications for policy.

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Each individual family, then, does almost as well with a good rule of thumb as it would with perfect rationality—close enough to make perfect rationality an irrational goal. But now comes Akerlof’s big insight: “near-rational” behavior and perfectly rational behavior have very different implications for policy.

Paul Krugman, Peddling Prosperity (1994), Ch. 8 : In the Long Run Keynes is Still Alive